Data protection

Version from 26 September 2022

Data protection policy and competent authority

This data protection policy is intended to inform the users of this website (hereinafter referred to as “Users”) about the nature, scope and purpose of the collection, processing and use of personal data by the responsible provider of this website.

The responsible provider of this website is Reuss Private Group AG, Höh-Rohnenweg 31, CH-8832 Wilen. For questions or comments regarding data protection, you can contact us by email at:

Collection, processing and use of personal data in general

We collect, process and use Users’ personal data in compliance with the applicable data protection regulations of Switzerland and the European Union. Reuss Private AG processes personal data that has been collected in good faith and in a lawful manner that is comprehensible to the data subject in accordance with the following provisions. Unless otherwise stated, the terms referred to follow the REGULATION (EU) 2016/679 OF THE EUROPEAN PARLIAMENT AND OF THE COUNCIL of 27 April 2016 on the protection of natural persons with regard to the processing of personal data and on the free movement of such data, and repealing Directive 95/46/EC (General Data Protection Regulation, hereinafter ‘GDPR’).

During each visit to the website, certain personal data are automatically collected. Please refer to the relevant sections for details on the data collected (cookies, plug-ins, etc.).

Legal basis in general

The personal data of Users are only processed with the consent of the user. An exception applies in cases where consent cannot be obtained in advance for factual reasons and the processing of the data is permissible due to legal provisions or overriding interests.

In cases where we obtain consent from the data subject to process personal data, Art. 6 (1) (a) of the GDPR or Art. 13 (1) in conjunction with Art. 4 (5) of the Swiss Federal Act on Data Protection (hereinafter ‘FADP’) shall serve as the legal basis.

If the processing of personal data is necessary for the fulfilment of a contractual relationship with the data subject as the contracting party, Art. 6 (1) (b) of the GDPR and Art. 13 (2) (a) of the FADP serve as the legal basis. This also applies to processing that is necessary for the implementation of pre-contractual measures.

If the processing of personal data is necessary to protect a legitimate interest of our company or a third party and if the interests, fundamental rights and freedoms of the data subject do not outweigh the former interest, Art. 6 (1) (f) of the GDPR and Art. 13 (2) of the FADP serve as the legal basis for the processing of personal data.

Purpose of processing in general

The personal data collected from Users may be used for marketing purposes. For more information, please see the provisions below.

When contacting Reuss Private AG, for example via the contact form, the details and contents of the form are stored for the purpose of processing the enquiry and in the event of follow-up questions.

Reuss Private AG may disclose personal data to its affiliated companies (hereinafter collectively referred to as ‘Reuss Private Group’) for the aforementioned purposes. In any case, the specific purpose of the data collection remains.

Collection of general information when visiting the website (log files)

Each time the website is accessed, the web space provider automatically collects certain information. This information is referred to as server log files.

The information collected includes: Date and time of access, web browser and version used, referrer URL (the page from which you access our website) and the IP address.

The data are stored in the log files for troubleshooting purposes and for identifying a perpetrator in the event of cyber-attacks (hacking, etc.). The collection of personal data is therefore obligatory, whereas restricting or objecting to data processing could lead to the loss of the full functionality of the website, which is why such a restriction or objection is only partially possible.

Art. 6 para. 1 (f) of the GDPR and Art. 13 para. 2 of the FADP serve as the legal basis for the temporary storage of data and log files.

Matomo Analytics

For statistical evaluation, Reuss Private uses “Matomo” (formerly “PIWIK”) on this website. This is an open-source tool for web analysis. Matomo does not transmit data to servers outside the control of Reuss Private. Matomo is disabled when you visit our website. Only if you actively consent will your usage behavior be recorded anonymously.
Reuss Private regards this analysis as part of our internet service. We want to improve our website and adapt it to the needs of the users. You can decide here whether a web analysis cookie may be stored in your browser to allow us to capture and analyze statistical data.

Newsletter and consent information

The following information serves to explain the content of our newsletter as well as the registration, delivery and statistical evaluation process and your rights of objection. By subscribing, you agree to receive our newsletter and to the procedures described.

Our website provides the option of subscribing to a free newsletter. In the process, the data entered for the subscription to the newsletter (all required data: email address, first and last name, company) as well as the log data (see b) are transmitted to us. When you sign up for our newsletter, we only use the data you enter to personalise the newsletter or to inform you of circumstances relevant to that service or subscription.

For the processing of data, we obtain your consent as part of the registration process (see Art. 6 para. 1 (a) of the GDPR) and refer to this privacy policy.

a) Content of the newsletter
We only send newsletters, emails and other electronic communications containing advertising (hereinafter referred to as “newsletters”) with the consent of the recipient or on the basis of statutory provisions. 

b) Double opt-in and logging
If you subscribe to our newsletter, this is done via a double opt-in procedure. This means that after registration you will receive an email asking you to confirm that you wish to subscribe to the newsletter. This confirmation is necessary to ensure that it is not possible for anyone to subscribe with other people’s email addresses. Your subscription to the newsletter is logged so that the subscription process can be traced within the framework of the legal provisions. This includes storing the time of your subscription and confirmation as well as your IP address.

c) Subscription / unsubscription and deletion
You can unsubscribe from our newsletter at any time, i.e. you can revoke your consent.

At the end of each newsletter you will find a link to unsubscribe.

We delete the personal data as soon as they are no longer required for the purpose for which they were collected. The user’s email address is therefore stored for as long as the subscription to the newsletter is active. The other personal data collected as part of the registration process are stored for as long as it is required to prove subscription to the newsletter. 

Contact form

Our website contains contact forms that can be used to contact us electronically. If a user makes use of this option, the data entered in the form will be transmitted to us and stored. These data are:

> Name
> Company
> Email address
> Subject
> Message

The following data are also stored at the time the contact form is submitted:

> IP address of the user
> Date and time of communication

For the processing of personal data, your consent is obtained during the submission process and reference is made to this privacy policy.

Alternatively, it is possible to contact us via the email address provided. In this case, the user’s personal data transmitted by email will be stored.

The personal data from the input form are processed exclusively for contact and communication purposes. The other personal data processed during the submission process serve to prevent misuse of the contact form and to ensure the security of our information technology systems.

The legal basis for data processing is the user’s consent pursuant to Art. 6 para. 1 (a) of the GDPR and Art. 13 para. 1 of the FADP. The legal basis for the processing of data transmitted in the process of sending an email is Art. 6 para. 1 (f) of the GDPR and Art. 13 para. 2 of the FADP. In the event that the email correspondence is intended to conclude a contract, the additional legal basis for processing is Art. 6 (1) (b) of the GDPR and Art. 13 (2) (a) of the FADP.

Users have the option to revoke their consent to the processing of personal data at any time. If users contact us by email, they can refuse to allow their personal data to be stored at any time. In such a case, however, the communication cannot be continued. In this case, all personal data stored in the course of contacting us will be deleted. If consent is not revoked, the data will be deleted as soon as they are no longer required. The previous statutory provisions shall remain reserved.

User rights

a) Right to information
You may request confirmation that personal data relating to you are being processed by us. If any such processing takes place, you can find details of the information provided in accordance with Art. 15 of the GDPR and Art. 8 (f) of the FADP.

b) Right to correction
You have the right to have your personal data corrected and/or completed if the personal data concerning you are inaccurate or incomplete. Reuss Private AG will correct the data without delay.

c) Right to restriction of processing
Under the conditions of Art. 18 of the GDPR, you may request the restriction of the processing of your personal data. If the processing of personal data relating to you has been restricted, this data – with the exception of storage – may only be processed with your consent or other legal exemption.

d) Right to deletion
You may request that personal data relating to you be deleted without delay, and Reuss Private AG is obliged to delete such data without delay, provided that one of the conditions set out in Art. 17 of the GDPR is met and no exemption applies.

e) Right to object
You have the right to object at any time, on grounds relating to your particular situation, to the processing of personal data concerning you which is carried out on the basis of Art. 6(1)(e) or (f) of the GDPR.

f) Right to revoke the declaration of consent under data protection law
You have the right to revoke your declaration of consent under data protection law at any time. The revocation of consent shall not affect the lawfulness of the processing carried out on the basis of consent up to the time of revocation.

g) Right to lodge a complaint with a supervisory authority
Without prejudice to any other administrative or judicial remedy, you have the right to lodge a complaint with a supervisory authority, in particular in the EU Member State of your residence, place of work or the place of the alleged infringement, if you consider that the processing of personal data concerning you infringes the GDPR and that this Regulation applies. The supervisory authority with which the complaint has been lodged shall inform the complainant of the status and outcome of the complaint, including the possibility of a judicial remedy under Article 78 of the GDPR.

For data processing under Swiss law, the legal remedies are regulated in the FADP.

The rights described can be exercised in writing by sending a letter to the above address or by sending an email to the above email address. 

Storage / back-up

Unless otherwise stated in individual cases, the data stored by us will be deleted as soon as they are no longer required for the intended purpose and the deletion does not conflict with any statutory retention obligations.

Changes to the privacy policy

We reserve the right to change the privacy policy in order to adapt it to changed legal situations or to changes in the service and data processing. However, this only applies to declarations on data processing. Insofar as consent is required or parts of the data protection declaration contain regulations of the contractual relationship with you, the changes will only be made with your consent. We ask you to regularly inform yourself about the content of the privacy policy.

More information

Reuss Private AG endeavours to store your personal data in such a way that it is not accessible to third parties by taking appropriate technical and organisational measures. When communicating by email, we cannot guarantee complete data security, so we recommend that you send confidential information by post.

The employees and service providers commissioned by Reuss Private are obliged to maintain confidentiality and to comply with the applicable data protection provisions.

We use state-of-the-art organisational, contractual and technical security measures to ensure compliance with data protection regulations and to protect the data we manage against accidental or intentional manipulation, loss, destruction or access by unauthorised persons.

The representative for data protection issues in Switzerland is

Reuss Private AG
Wiesenstrasse 8
CH-8008 Zurich

T: +41 56 511 41 00

If you have any questions about data protection, please contact our data protection representative at

We use Matomo Analytics to analyze visits and user behavior. We use cookies to achieve that. Read more about that in our data protection notice.